|A brand is like a painting. It begins with an idea. The idea starts to grow and develop with each stroke of the brush; with each color splashed across the canvas.
Soon, the idea begins to take greater visual shape; evoking its own unique personality; becoming a brand.
The brand comes to life, capturing our imaginations, evoking our emotions as it falls into place as one large, comprehensive puzzle.
Therein lies the art; in the creation; the journey.
Branding is more than a logo or a Web site. Its a lifestyle; the feeling that you leave the customer with. It is the foundation of successful marketing and is inseparable from an effective business strategy. A brand has a personality and all the visual elements should reflect that personality.
As a painting captures vision on canvas, a brand should capture the vision of the consumer.