Welcome to GrafXCreative.com • Branding Solutions by Lindsay Thompson

Case Studies

Case studies are an important part of the creative design process by assisting potential and existing clients in understanding what goes on behind the scenes of a design project. The following case studies were created as necessary redesigns or first-time designs.

CASES

THE CLIENT
Flying Dogs of Greenville is eastern North Carolina’s all-inclusive canine athletic club, focusing on a variety of sports including K9 Disc, Dock Diving, Agility, and Rally-Obedience.

THE PROBLEM
Flying Dogs of Greenville was created in the spring of 2009 and quickly found a need for a Web site design and development. Flydog wanted a centralized site with all the information a visitor would need to get started in any of the sports publicized by the club. Client needed a logo, business card and Web site design that strategically flowed as one coherent piece. The clubs colors of orange and blue were desired for the marketing.

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TOP DOG ACADEMY

THE CLIENT
Top Dog Academy offers more than eleven unique training services and has an enrollment of nearly 35 each training cycle. Top Dog is dedicated to providing great training and additional services to its clients.

THE PROBLEM
Top Dog's previous Web site was built by and inexperienced hand, with one individual responsible for the all of the site's content. The design was lacking impact and creative statement while the navigation strategy made the site difficult to use. Top Dog administrative staff were eager to build an infrastructure that would easily deliver online information to its clients.

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